Matt Bradley and Giles Norton speak to an international crowd of Lynx service providers at the 2012 International Reseller Symposium. They discuss how social media has become essential for building a strong online brand and how service providers can harness social tools to engage followers before, during, and after major events in their sport/vertical. Giles begins begins with a quick overview of about the Lynx email marketing program The presentation includes social media usage statistics, background on the genesis and growth of social media at Lynx, tips for testing and metrics, and additional info about SEO and optimizing content for Google.
